---
title: "Inbox Meets Mailbox: The Ultimate Tag Team for Smarter Marketing"
description: Discover how email & direct mail work better together. Watch as experts reveal smarter, data-driven strategies for modern omnichannel marketing.
image: https://webinars.postie.com/hubfs/Webinar%20Graphics/Aug%202023/On-demand%20Inbox%20Meets%20Mailbox.png
---

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## PANEL DISCUSSION

# Inbox Meets Mailbox: The Ultimate Tag Team for Smarter Marketing

Watch Now

 

### Join the Panel

## We'll cover...

Let’s stop pretending it’s a cage match between email and direct mail.

In today’s high-stakes marketing landscape, "either/or" is a losing strategy. Smart brands are leaning into **omnichannel**—where email and direct mail don’t compete, they *collaborate.*

Watch a punchy, real-talk panel with [Ryan Phelan](https://www.linkedin.com/in/ryanphelan/) CEO of RPE Origin, [Phil Davis](https://www.linkedin.com/in/phildavis66/), SVP Sales at Postie, [Sarah Arango](https://www.linkedin.com/in/sarah-arango-202175a5/) CRM Manager at DSW, and hosted by [Kara Trivunovic](https://www.linkedin.com/in/ktrivunovic/) SVP at Zeta Global:

The punch list of discussion topics includes: 

- 💡 Where email is winning (and where it's hitting a wall)
- 💌 How direct mail is stepping up to boost engagement, attribution, and ROI
- 📉 Why rising digital ad costs and declining click-throughs mean it’s time to rethink the funnel
- 📊 How marketers are using channel propensity and data-driven triggers to deliver *the right message, in the right format, at the right time*

If you’ve ever wondered how to **add horsepower to your email strategy without blowing your budget**, or how direct mail went from dusty to data-savvy, this conversation’s for you.

Because in 2025, the most powerful journeys don’t end in the inbox—they pass through the mailbox, too. 

---

## Learn from industry experts

![Sara-A-Webinar-Headshots](https://webinars.postie.com/hs-fs/hubfs/Sara-A-Webinar-Headshots.png?width=320&height=320&name=Sara-A-Webinar-Headshots.png "Sara-A-Webinar-Headshots")

### [Sarah Arango](https://www.linkedin.com/in/sarah-arango-202175a5/)

CRM Manager

DSW

![Kara-T-Headshot](https://webinars.postie.com/hs-fs/hubfs/Kara-T-Headshot.png?width=320&height=320&name=Kara-T-Headshot.png "Kara-T-Headshot")

### [Kara Trivunovic](https://www.linkedin.com/in/ktrivunovic/)

SVP

Zeta Global

![Ryan-P-Headshot](https://webinars.postie.com/hs-fs/hubfs/Ryan-P-Headshot.png?width=320&height=320&name=Ryan-P-Headshot.png "Ryan-P-Headshot")

### [Ryan Phelan](https://www.linkedin.com/in/ryanphelan/)

CEO

RPE Origin

![Phil-D-Headshots](https://webinars.postie.com/hs-fs/hubfs/Phil-D-Headshots.png?width=320&height=320&name=Phil-D-Headshots.png "Phil-D-Headshots")

### [Phil Davis](https://www.linkedin.com/in/phildavis66/)

SVP, Head of Sales

Postie 🤖

Postie, 2025

<https://www.linkedin.com/company/postie/>