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Let’s stop pretending it’s a cage match between email and direct mail.
In today’s high-stakes marketing landscape, "either/or" is a losing strategy. Smart brands are leaning into omnichannel—where email and direct mail don’t compete, they collaborate.
Watch a punchy, real-talk panel with Ryan Phelan CEO of RPE Origin, Phil Davis, SVP Sales at Postie, Sarah Arango CRM Manager at DSW, and hosted by Kara Trivunovic SVP at Zeta Global:
The punch list of discussion topics includes:
- 💡 Where email is winning (and where it's hitting a wall)
- 💌 How direct mail is stepping up to boost engagement, attribution, and ROI
- 📉 Why rising digital ad costs and declining click-throughs mean it’s time to rethink the funnel
- 📊 How marketers are using channel propensity and data-driven triggers to deliver the right message, in the right format, at the right time
